September 1st, 2023
Atlantic Tape & Packaging (ATP), a leading distributor of packaging equipment as well as packaging and facility supplies headquartered in Peachtree City, GA, is pleased to announce the acquisition of Better Label & Products, Inc. (Better Label), a manufacturer of a wide range of custom labels that also distributes, installs and services labeling equipment.
Located in Atlanta, GA, Better Label has been providing labeling solutions to a wide range of customers throughout the US for over 42 years. As a dealer for several equipment manufacturers, Better Label installs and services labeling equipment ranging from dispensers, semi-automatic, fully automatic to print and apply systems for customers of all sizes. In addition to bringing extensive experience in the labeling space, the Better Label team also maintains a well-established, customer-centric service operation. Better Label’s current President, Don Day, will be leading this New Business Unit of ATP.
ATP is a national supplier of packaging supplies, equipment and facility supplies to customers of all types across all sectors. Established in 1975, ATP has a rapidly growing footprint across the United States, with sales presence and distribution centers strategically located in nine states (Georgia, Florida, Tennessee, Texas, California, Oregon, Illinois, Ohio, Pennsylvania, and New York). ATP is committed to providing the highest levels of customer service, quality products and professionalism unequaled in the packaging industry and is dedicated to improving customer’s efficiencies and profitability through process improvement, new product introduction, and automation.
ATP’s customers will now benefit from Better Label’s expertise in the custom labels and labeling equipment and supplies market, as well as an extended equipment service area throughout the Southeast. Better Label customers will be able to avail themselves to a dramatically larger product line of packaging products, equipment, and solutions, as well as an expanded, national sales and distribution area.
“The acquisition of Better Label instantly makes us a stronger and more diversified company and puts us in a strong position for continued growth. Our customers will benefit from the added knowledge, products and service that Don and his team will bring to the ATP family,” said Mike Benton, President of Atlantic Tape and Packaging.
“We are excited to become part of the ATP family and to embrace our new colleagues. We are proud of what we have built, and we know this new partnership will bring much more opportunity for our customers, suppliers and employees,” said Don Day, President of Better Label.
The deal has closed, and integration is already underway.
